If you’ve ever browsed Tokyo streetwear or shopped online with a wear felicity discount code, you might have noticed the bold, youthful style known as Gyaru fashion. With its roots in 1990s Japan, Gyaru has evolved into a diverse aesthetic that blends pop culture, beauty trends, and attitude. In this article, we’ll explore how Gyaru fashion started, how it transformed over time, and why it’s still influencing style in 2025.
What Is Gyaru Fashion?
Gyaru (ギャル) literally means “gal” in Japanese — a fun, rebellious take on femininity. Originally emerging from Tokyo’s Shibuya district, Gyaru is known for:
- Bleached or dyed hair in blonde, brown, and pastel shades
- Dramatic makeup, including heavy eyeliner, false lashes, and circle lenses
- Tanned or deep-colored skin, especially in early “Ganguro” style
- Bold outfits, like schoolgirl skirts, platform shoes, and flashy accessories
Origins: The ’90s Gyaru Boom
1990s: Rebellion in Shibuya
The Gyaru movement began in the mid-1990s as teen girls rejected traditional Japanese beauty norms like natural hair colors and pale skin in favor of eye-catching styles. Influenced by Western pop culture and fashion magazines like Egg, these teens created their own identity with:
- Bright hair and heavy makeup
- Platform shoes and miniskirts
- A carefree and confident mindset
This early Gyaru movement challenged expectations and defined teen culture.
2000s: Subculture Explosion
Ganguro
Ganguro became the most extreme Gyaru style—featuring dark tans, white makeup accents, and colorful wardrobes. Popular from 1999 to 2003, it included:
- Deep, almost orange tans
- White eyeliner and lipstick
- Neon accessories and miniskirts
Manba and Yamanba
These offshoots of Ganguro took the look even more extreme with additional color, glitter, and exaggerated makeup, often to shock or entertain.
Hime Gyaru
In contrast, Hime Gyaru (プリンセス・ギャル) represented a softer, princess-like style:
- Elegant dresses and tailored sets
- Pearls, bows, and lace details
- Light, rosy makeup and natural skin tone
2010s: Mainstream Shift
As Japanese street fashion globalized, Gyaru softened and merged with mainstream trends:
- Cleaner makeup and lighter skin
- Cute hairstyles like soft waves or curls
- Pastel clothing, high-quality brands, and DIY nails
- Real-life influencers sharing style guides on blogs and social media
Onee Gyaru
A mature version of Gyaru, Onee Gyaru featured polished workwear with a fashionable twist business skirts, fitted jackets, and high heels.
2020s: Gyaru Lives On (In New Ways)
Gyaru didn’t disappear it evolved. Today’s Gyaru looks include:
- Natural makeup with an edge think strong eyeliner or false lashes
- Premium streetwear mixed with classic Gyaru staples
- Gyaru-inspired accessories and nails
- Online content like TikTok or YouTube tutorials teaching updated Gyaru looks
In 2025, influencers are bringing Gyaru back through tutorials and brand partnerships, keeping the spirit alive.
Why Gyaru Fashion Still Matters
- It’s a form of self-expression bold, individual, and confident
- It adapts from Ganguro to Onee to today’s hybrid styles
- It teaches creativity mixing colors, accessories, and makeup techniques that stand out
How to Wear Gyaru Fashion Today
- Start with approachable elements: winged eyeliner, faux lashes, and a chic skirt
- Choose pastel or neutral clothing, then add bold accessories
- Try Gyaru-style nails or hair extensions
- Watch tutorial videos and adapt them into your own style
FAQ
Q1: Is Gyaru fashion only for girls?
Not at all. Anyone can enjoy Gyaru elements—makeup, fashion, or attitude—regardless of gender.
Q2: Can I wear Gyaru to work?
Yes! Sophisticated styles like Onee Gyaru are polished enough for work, especially with subtle makeup and stylish pieces.
Q3: Where can I find authentic Gyaru clothing?
Look for second-hand shops in Harajuku or online stores that carry Shibuya fashion. You might also hunt for specific brands promoted by Gyaru influencers.
Q4: How do I update Gyaru for 2025?
Use modern skincare products, focus on rich lashes or eyeliner, and mix classic elements (like a cute skirt) with current trends like neutral tones or minimalist coats.
Q5: What makes Gyaru unique?
It’s the combination of bold makeup, dyed hair, and expressive fashion that celebrates individuality and defies traditional beauty norms.
Final Thoughts
From its start in Shibuya to its trending TikTok tutorials today, Gyaru fashion remains a lively and evolving expression of rebellion and beauty. Whether you’re drawn to Ganguro’s boldness, Hime’s elegance, or the refined edge of modern Gyaru, one thing’s clear: the style is here to stay.