When choosing the right types of blog posts for your business, there's much to pick from. Are infographics your bread and butter, or can you not resist the list? To help you make the right choice, we will discuss some of the best blog post types to help determine which format is best for your business.
How-To Blog Posts
Many people venture into the digital world to discover how to do something. Whether it's learning to kickflip or how to make the best dip, people everywhere are looking for solutions to their problems. How-to blog posts provide answers to potential customers' questions.
How-to blog posts are one of the most common types of blogs for businesses, as they are inherently educational and work wonders for generating traffic from organic searches. Use this type of blog post when your topic is about educating your audience on how to do something. Sharing your industry knowledge will establish your business as a reliable and trustworthy source of information within your field, setting the stage for powerful lead generation.
You see these blog post types all over the internet and for a good reason! Listicles are a fantastic way to streamline information in an easily digestible format. Listicles give the busy reader a blog post that they can easily skim for information with little hassle.
The formulaic structure of listicles makes them easy to read and even easier to write, and they are the perfect blog post for beginners to start with. This simplicity has given listicles a bad rap as low-quality content. But when done right, listicles can be highly effective.
Extra! Extra! Read All About it! Newsjacking is the practice of leveraging the popularity of current events to support your own marketing goals. A successful newsjacking blog post will relevantly tie current events to your industry in a timely manner.
People enjoy being "in the know", and a newsjacking blog post will do that for them. If target audiences see that you are up to date with the latest trends in your industry, they will view you as an expert and authority within the field. And the more someone trusts you as an expert, the more likely they will interact with your business.
Infographic Blog Posts
Infographics have recently emerged as one of the most popular modern formats for blog posts, as they are easy to digest, entertaining, and informative. Plus, they deliver a nice break from your average wordy blog post. When done well, infographics are sharable and likely to generate inbound links as others embed the image on their sites. However, you'll need some solid design chops to pull them off or enough money to outsource their creation.
Start Your Own Blog Today
There's a blog post type for every business; all you have to do is find the right one. With billions of people plugged into the internet worldwide, there has never been a more critical time for businesses to use blogging in their digital marketing strategy. If your business isn't blogging, you better get going!