With the great expansion and wide use of social media, these platforms have become a fruitful base for many businesses and industries. Due to that, many people seized this opportunity to become popular influencers with different types of audiences and content. In collaboration with brands, influencers create a highly successful and completely new marketing field! How can you utilize it?
Influencer marketing can help your brand in numerous ways. They provide us with unlimited potential to promote our businesses and connect with customers on another level. On top of that, they further build brand awareness and help us improve our products. So, how do they exactly do that?
1. Increase credibility and trust
Different types of influencers exist on the market. They vary from those with smaller to worldwide followers base. Even though at first it may seem like an excellent idea to hire influencers with a huge audience, it may not always be the best for your business. You need to think about credibility and trust. How does audience size matter there?
While a world-known and popular influencer might have more followers, it doesn't mean they are the adequate person to present your brand. Sometimes smaller and niche-based influencers can help you build more trust and credibility due to their specific audience type! Therefore, influencers can increase trust in your brand only if the audience is compatible with your target buyers.
2. Get feedback on your product
Influencers are paid to create content and they are good at it. Through different types of engaging posts, they can, more or less, subtly promote your brand and what you have to offer. They are an ideal choice for fashion brands as potential customers will get to see how a certain clothing item looks on a real person. Besides that, how does that help your brand?
The chosen influencer can collect feedback by wearing your fashion pieces. While the quality of the content plays a huge role there in desirability, the way influencers promote your brand matters as well. All the most popular social media platforms allow comments where the audience can express their opinion regarding the clothing you offer.
3. Expand your target audience
Choosing a nano and micro-influencer for a fashion brand in a specific niche is essential. Their following count doesn't go past 20 000, which doesn't seem a lot especially if your target is to increase the number of sales. However, these types of influencers have the most active and engaged audiences that are more willing to take action.
Due to that, they are more likely to shop from you or recommend your products to others. However, their follower count doesn't mean you won't reach new and undiscovered audiences! For instance, maybe women in their 30ies were your target audience, but it turns out women-owned businesses might be interested in your clothing lines as well!
4. Promote your brand’s values
Influencers are literally the face of your brand. Therefore, choosing carefully is vital for your business. We are witnesses of immoral behavior on the internet. Due to that, carefully analyze your influencer because they can make or break the built image of your brand! How can that help you elevate your fashion brand?
Influencers are building an image and creating brand awareness, while they are also promoting life values. These values need to align with your brands. So, for example, if you stand for unity and teamwork, have influencers promote your custom teamwear. That way they can showcase your core values such as originality, teamwork, and ambition!
5. Engage with customers
For online fashion brands, social media platforms are the main place for connecting with customers and keeping them engaged. Continuously posting and interacting with people online can be challenging and exhausting, especially if you have multiple channels where you need to do so. Instead, hire an influencer who will do that for you!
Influencers are one of the biggest digital marketing trends, so utilize their community for your benefit. They generate quality content which is a gateway to healthy and two-way engagement with customers. Increased engagement leads to more sales and increased website traffic.
Influencer marketing can be extremely beneficial for your brand and sales if utilized correctly. These tips will help you choose adequate influencers and explore the benefits of this type of marketing. However, keep in mind that influencer marketing is only a part of the comprehensive digital or regular marketing strategy. Therefore, combining it with other marketing techniques will help you achieve the best results!
Morgan Rose Elliott is an aromatherapist, yoga instructor, animal lover, a happily married mother of three. She enjoys reading biographies and writing poems, sunny days on the beach and any shape and form of vanilla. Crazy about the '80s, her favorite band is Duran Duran (although kids prefer Franz Ferdinand, and the husband Blink182) and she is obsessed with Netflix original Stranger things.