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As a social media marketer, you sure have a lot on your plate. Brainstorming content ideas, creating engaging content constantly, scheduling them, and tracking analytics to find out whether it works or not.
Thanks to the internet. Now you can juggle multiple tasks without burning yourself out using social media management tools.
These tools streamline your workflows and even ensure your content reaches the right audience at the right time. That’s how you have more chances to focus on other tasks that can contribute to your bottom line.
The thing is, choosing your perfect social media tools can be quite tricky, considering more and more tools are launched on the market.
We’ve narrowed down some of the most popular in the market for you.
Hootsuite is a versatile and feature-rich social media management tool that can help businesses and individuals to save time and effort while growing their social media presence.
You can manage multiple social media accounts from one dashboard, from scheduling to monitoring. It even allows you to track your video marketing metrics on social media.
With its forever-free plan, this tool is trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
It is designed to be user-friendly and helps users save time and effort by streamlining their social media activities.
#2. Sprout Social
Sprout Social allows users to manage all of their social media accounts from one central location, including scheduling posts, monitoring mentions, and analyzing engagement.
It’s also well-known for its in-depth analytics and reports. Many users find the reports detailed enough, they don’t even have to edit them.
Moreover, Sprout Social more focuses on customer service and team collaboration. Its customer service platform provides businesses with a comprehensive solution for managing customer interactions on social media, while its collaboration features allow teams to work together more efficiently.
If you try using a social media management tool for the first time, Buffer can be a great option. This social media management tool has clean and intuitive features that are beginner-friendly. All the basic features, from scheduling to reporting, are provided.
Buffer focuses on helping users determine the optimal times to post their content. By analyzing a user's social media engagement history, Buffer's optimal timing feature provides personalized recommendations for when to post, helping users to maximize reach and engagement. This is a robust tool if you aim to increase engagement.
What makes CoSchedule different from other social media management tools is its emphasis on marketing and project management.
By providing a visual marketing calendar, collaboration tools, and advanced analytics, CoSchedule helps businesses to plan and execute their marketing campaigns more effectively, making it a one-stop solution for all their marketing needs.
Its robust integration with other marketing tools makes it a versatile and flexible option for businesses of all sizes.
If you want to emphasize team collaboration and social listening, you may go for Agorapulse. This social media management tool provides a suite of collaboration tools, a shared inbox for managing social media mentions, and a social listening tool.
Agorapulse helps businesses to manage their social media presence more effectively and respond to customer inquiries and feedback in real-time. The advanced analytics and reporting capabilities also make it an effective tool for businesses looking to understand and improve their social media performance.
Later provides a visual planning tool that allows users to plan, organize, and schedule their social media content, including photos and videos, in one place.
This makes the tool well-suited for businesses and individuals in the creative industries, such as photography, digital signage software company, fashion, and travel, as it provides a visual planning tool that makes it easy to preview and schedule content.
Later also has a user-friendly mobile app that makes it easy to plan, organize, and schedule social media content on the go, making it a convenient option for businesses and individuals who are always on the move.
SocialBee offers a vast range of tools for managing and growing social media accounts, making it a comprehensive solution for businesses and individuals looking to improve their social media presence.
You’ll have all the tools you need for creating, scheduling, and publishing your social media content in one intuitive platform.
This social media tool also emphasizes growth and engagement. Using the power of AI, it provides a suite of tools for growing and engaging with social media followers, including targeting specific audiences and analyzing engagement rates.
What sets Sendible apart from other social media management tools is its focus on customization and flexibility. All the features can be customized to meet the specific needs of each user, making it a highly flexible and versatile solution.
With this tool, users can tailor their social media management process to meet their specific needs and goals.
Sendible is well-known for its collaboration and team management features. It makes it much easier for teams to work together on social media projects and campaigns, including task management, approval workflows, and shared inboxes for managing social media mentions.
If you want to reach new social media audiences and build your brand online, Loomly can help you achieve it. This one platform is for your social media marketing needs.
You can manage all your social media content (whether they’re organic posts or paid ads) from one platform. Every time someone in your team updates or comments on a piece of content, with email, push, Slack, and Microsoft Teams notifications, you’ll get notifications.
Loomly is one of the best options for businesses that emphasize providing the best customer engagement.
Planable is more suitable for bigger teams. This tool provides a real-time collaboration platform, which allows teams to work together in creating, reviewing, and scheduling social media posts. This helps ensure that everyone is on the same page and that the content is of high quality.
Another standout feature of Planable is its advanced content calendar, which provides an overview of all upcoming social media posts and allows teams to schedule and plan their content in advance. This helps teams to stay organized and ensures that they never run out of content ideas.
Choosing Your Social Media Management Tools
No social media management tools are created the same. While most of them offer similar basic features, they come in different best-use cases and pricing plans. No such thing as a one-size-fits-all social media management tool. The best for you is one that offers all the features you need and matches your team’s preferences.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro