12 Social Media Marketing Experts Share Their Best Advice

Why use social media as a marketing platform?

Advice from top experts

Ann Handley

Guy Kawasaki

Neil Patel

Avinash Kaushik

Larry Kim

Barry Schwartz

Jordan Slover

Michael Brenner

Jasmine Bina

Anna Bennett

Brian Carter

Stuart Davidson

Summary

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What are the best ways to use social media for your business? How can you make sure that your social media campaigns are effective? Stay tuned for some great tips!

There is a lot of information on social media marketing. It can be challenging to determine what works and what doesn't. We contacted 12 of the most well-known and respected social media marketing experts and asked them for their best advice. 

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Keep reading to learn more about effective social media marketing strategies that will help you succeed!

Why use social media as a marketing platform?

Nowadays, social media is not only a way to keep in touch with our friends and family. Social media marketing uses platforms like Facebook, Twitter, LinkedIn, and Instagram to build relationships and interact with potential and current customers. 

There are several reasons why social media marketing is so effective. 

• It allows you to reach a large audience with relatively little effort.
• Social media platforms are incredibly efficient for connecting with your target audience and giving them specific content that is most relevant.
• It provides an opportunity for two-way communication between brands and consumers. This interaction builds trust and credibility and can increase sales and loyalty. 
• Social media marketing is cost-effective and often accessible. While there are some paid opportunities, the vast majority of content can be distributed at no cost. 

Advice from top experts

You're missing out if you're not using social media to connect with customers and promote your brand. But getting started with social media marketing can be daunting. To help, we asked 12 experts for their best advice on developing an effective social media marketing strategy. Here are some tips that you can start using today.

Ann Handley

Ann Handley is the chief content officer of MarketingProfs and one of the top thought leaders in digital marketing.

"I think the biggest mistake companies make when trying to achieve social media success is trying to be everything to everyone," says Ann. Instead, she advises focusing on a single platform and becoming good at it. "It's much better to be good at one or two platforms than just sort of so-so across all of them."

Guy Kawasaki

As the chief evangelist of Canva, he knows something about promoting content and building engagement on social media. His advice? Keep it real. People are looking for authenticity online, so don't try to be someone you're not. Instead, focus on being transparent and sharing your story.

Also, he believes listening is key. "Too often, businesses jump into social media without understanding what their customers are looking for," he says. "By listening first, you can know what kinds of content will resonate with your audience."

Neil Patel

He's one of the world's leading experts on the topic and always has excellent thoughts to share.

"The best advice I have for social media marketing is to create interesting and engaging content. People are more likely to share something if they find it valuable or entertaining. Also, make sure to post regularly and be active in the conversation. The more you interact with your audience, the better your chance of building a relationship with them."

Avinash Kaushik

Kaushik is the author of Web Analytics: An Hour a Day and Web Analytics 2.0.

"There are two types of social media customers: those who want to purchase products and those who want to be entertained. If you're only focused on the former, you're missing out on a huge opportunity."

Kaushik advises looking at metrics like engagement (shares, likes, comments) and reaching (how many people see your content) to get a sense of what's resonating with your audience.

Larry Kim 

Larry Kim is the founder of MobileMonkey. He's also the author of the bestselling book Ultimate Guide to Google AdWords.

Start by identifying your goals. Once you have a good understanding of them, you can create content and strategies that are aligned with those goals.

Another important tip is to focus on quality over quantity regarding your content. It's better to post one or two pieces of really great content than to post a dozen components that are okay. 

Barry Schwartz

Barry Schwartz is the author of "The Paradox of Choice: Why More Is Less." 

He says that one of the most important things to remember about social media marketing is that it's not about selling. "People don't like to be sold to, especially on social media. They'll tune you out quickly if you're constantly bombarding your followers with ads and special offers."

Jordan Slover

He is the founder of NEO Ambition, a famous digital marketing agency in America.

"I believe social media marketing is for building relationships with potential and current customers," Slover says it's essential to interact with your audience regularly. It means responding to comments, liking and sharing content, or even starting conversations. 

Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, which provides consulting services for BtoB companies looking to transform their marketing efforts. 

An Important tip is to stay up-to-date with the latest trends and changes in the social media landscape. This way, you can adjust your strategy accordingly and ensure you're always ahead of the curve.

Jasmine Bina

Founder of JB Social Media; it is an excellent example of a company that does social media right. 

"The best social media marketing strategy depends on your business goals," says Jasmine Bina. "That said, a few effective strategies businesses can use include creating shareable content, partnering with influencers in your industry, and running targeted social media ads."

Anna Bennett

Anna Bennett is the owner of Word of Mom Marketing. She's also the author of "The Power of Pinning" and "Pinterest Savvy for Small Business."

"It's not about how many fans or followers you have, but how engaged they are," she says. " It's better to have 100 engaged fans than 1000 unengaged ones."

She also recommends being consistent with the postings and taking advantage of social media tools like Hootsuite Insights and Google Analytics.

Brian Carter

Brian Carter is the author of The Like Economy: How Businesses Make Money with Facebook. He is also the CEO of The Brian Carter Group.

Carter says businesses should always be prepared to adjust their social media marketing. "What works today might not work tomorrow, so you need to be prepared to change your approach as the landscape changes," he said.

"It's also important to remember that social media is just one piece of the puzzle. You need a well-rounded marketing strategy that includes other channels like email marketing, SEO, and paid advertising."

Stuart Davidson

Stuart Davidson, the senior director at Exterro, also worked in international marketing.

After you've identified your audience and the platforms they use most frequently, Stuart Davidson recommends creating a content calendar. It will help ensure that your content is timely and relevant, that you're, and that you're posting regularly.

"The best social media strategy is one that's integrated with the rest of your marketing efforts. Too often, organizations treat social media as a siloed channel and miss out on valuable insights and opportunities to engage with their customers."

Summary

To be successful in social media marketing, you need to have a plan and strategy. Many experts can help you with this, and we've gathered some of their best advice here. These tips come from experienced professionals who know what it takes to create an effective social media marketing strategy, so be sure to take note.