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One of the leading keys to business success is having a social media presence. With over four billion active users, social media has become a go-to marketing channel for businesses of all sizes.
Social media offers many features for marketing purposes. Besides, each platform has specific user characteristics, allowing businesses to choose the ideal one that resonates with their target customers.
However, you must know the right strategy to make your marketing goals achievable. Read the following discussion to discover the seven tips for building a better social media presence in 2023.
Why is Social Media Presence Important?
Social media has been a part of digital marketing practices for a while now. It requires you to create content, such as explainer videos, infographics, webinars, blog posts to attract and engage audiences.
Over 90% of marketers agree that the primary benefit of social media marketing is increased brand exposure. Marketers can also expect 50% of improved sales after two years of using social media marketing.
Social media presence is also crucial for small businesses. They can reach audiences on a broader scale and improve brand awareness effectively. Better still, social media marketing is measurable and cost-efficient practice.
Tips for Building a Better Social Media Presence in 2023
If you plan to use social media for marketing, the following discussion can help you leverage online platforms. You can also use social media management tools to help you manage your marketing channels.
We’ve compiled the seven best tips for building a better social media presence in 2023. Keep reading!
#1. Create Relevant and Valuable Content
Content is the lifeblood of your social media. They are crucial in exposing your brand and building a strong online presence. You can create videos, images, infographics, blog posts, and other content.
Ensure that your content is valuable and relevant to your audiences. The content can be educational, helpful tips, or entertaining videos that make the audience laugh or inspire them.
Consider creating interactive content where audiences can virtually take part in it—for example, creating quizzes, polling, or hosting a live-streaming video. Be authentic in your messaging to build a relationship with your audience.
#2. Invest in High-Quality Video Content
Videos are the most engaging content today. That’s why more businesses invest in video marketing and high-quality content. All types of videos help you pull audiences closer to your marketing funnel.
Some content ideas include tutorials, product videos, reviews, explainer videos, etc. You can hire a professional video company or create one from scratch using video editing tools online.
Use high-quality equipment to provide high-resolution videos. Moreover, leveraging online tools can help you edit your video. Consider adding typography, animations, effects, and other visual elements to produce the best outcome.
#3. Collaborate with Relevant Influencers
Influencer marketing has been rising in popularity lately. Many marketers reach out to popular influencers to promote their brands. With massive communities, influencers are powerful in exposing your brand.
Consider reaching relevant influencers who are knowledgeable enough about your industry. They can help you build brand credibility and gain audience trust, resulting in an effective marketing strategy.
You can create collaboration projects, including video testimonials, product tutorials, or paid posts on social media. You can also host a live streaming or webinar with influencers to gain optimum engagement.
#4. Define Your Target Audience and Marketing Goals
First, you must define your target audience and marketing goals. Understanding your target market enables you to develop the right strategy and create personalized content.
You can try answering questions like, is your target customer business or individuals? What is their age group? How is their income or education? What are the pain points you want to address?
Meanwhile, market research is also essential. You can learn from your competitors and calculate the chance of success. You can try answering questions like, do you want to optimize engagement, increase web traffic, expand brand awareness, improve sales, hire the right candidates, or else?
Answering those questions helps you decide the ideal platform and content for the target audience. You can also consider demographic and psychographic segmentations to understand your target customer more.
#5. Optimize Your Content Metadata
One of the ways to make your social media posts stand out in the crowd is by optimizing your content. It requires you to work on content metadata, such as titles, hashtags, tags, and video descriptions.
The key to optimizing your content metadata is keywords. Use long-tailed keywords consisting of two or three words for a better fight in search engines.
Create an enticing video title by incorporating the keyword. Ensure the title flows naturally and avoid clickbait, which will harm your content. Do the same thing for hashtags, tags, and video descriptions.
#6. Leverage Paid Advertisement
Another best thing about social media is that you can leverage paid advertising. With automated, targeted, and personalized systems, paid advertisement on social media is a way to accomplish your goals more quickly.
You can define your goals, whether you want to grow brand awareness, raise website traffic, or generate sales. You also have the chance to personalize your content to make it reach relevant audiences.
Paid advertisement lets you expand your reach by exposing your brand to more eyeballs. This way, you have a higher ability to succeed in your campaign.
#7. Choose the Ideal Social Media Platforms
Each social media platform is distinguishable. That’s why their content and user characteristics vary across platforms. Your job is to find which platform works best for your business.
For example, LinkedIn suits B2B companies, while Instagram and TikTok are best for targeting individual customers. Also, consider your target audience demographic, such as age groups.
Facebook is great for all-demographic, but it has lost popularity among younger users. If your target audience is millennials or gen Z, TikTok and Instagram marketing are the best fit to reach them.
A powerful social media presence is vital for businesses of all sizes and fields. That’s the key to being discoverable and memorable to audiences—also a way to stay competitive in today’s crowded market.
The above discussions can guide you to building a better social media presence in 2023. You can start your journey by doing basic tasks like identifying your target customers and defining marketing goals.
Continue your progress by creating and optimizing content to perform optimally in the online space. You can create informative videos, leverage paid advertisements, and collaborate with influencers to achieve your business goals.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro