9 Items to Look for When Hiring a Digital Marketing Agency


When you hire a digital marketing agency, you are putting your company's future in their hands. The wrong choice could leave your business with a bad reputation, wasted money on failed strategies and even lost revenue as customers move to competitors. To make sure you get it right, here are 9 things you should look for when choosing an agency:

Knowledge of your industry

One of the most important things to consider when hiring a digital marketing agency adelaide is their knowledge of your industry. If they don’t know who your competitors are, or how to market to customers in your industry, you may be wasting money. Make sure the agency has experience working with similar companies and understands who is doing well and why. This will help them create more effective strategies for you as well as make sure they can do everything they need to do in order for their work with you succeed!

Experience with your company's challenges

The experience of your digital marketing agency is important because it will help you understand your business better. The more a company has experience with your particular industry, the easier it is for them to understand the challenges you face in that industry and how best to solve those challenges.

In addition to knowing about your business, an experienced agency will have ideas on how to tackle problems that are unique to you or your industry; they won't simply use a cookie-cutter approach when solving these issues. A less experienced agency may not have any knowledge of these issues at all and will likely be at a loss when asked how they'd solve them without having some sort of framework established beforehand.

An experienced agency can also provide more value by understanding where their expertise lies within the scope of helping businesses grow online—whether this means SEO (search engine optimization), paid advertising channels like Facebook ads or Google AdWords, social media management (like Facebook pages), content creation (blog posts), lead generation tactics like landing pages & email campaigns…

A full-service agency

While you might be tempted to hire an agency that only provides SEO or PPC services, it’s important to find a full-service agency. This is because a full-service agency will be able to provide the best possible outcome for your campaign by leveraging a diverse team and skill set. Here are just some of the services they can provide:

     Social media management and strategy

     Content creation (copywriting, blog posts, infographics)

     Video production (including social media video ads)

     Lead generation campaigns (paid search and email marketing)

     Analytics implementation/improvement


Responsiveness is an important part of customer service. You want to be able to get answers and make decisions quickly, and if you can't reach your agency or they don't respond within 24 hours (or less), then it's not a good long-term fit.

Try calling or emailing the company multiple times with different questions to see how they handle themselves in the face of adversity. If they're losing patience with you, that's probably not going to change even after you become their client.

Dedication to client success

The best digital marketing agencies understand that they are working with you to achieve your goals. They will have a clear idea of how they can help you, and have a process for measuring the success of their efforts.

The first thing you should look for in any agency is how committed they are to helping you reach your objectives. The second important thing is whether or not their processes actually work—if someone says "we'll do X" but doesn't provide any data on how well X works, then that's worth paying attention to as well!

Ability to collaborate

Collaboration is a critical part of the digital marketing process. It's not just about communicating, but it's also about listening and understanding each other.

Collaboration can be done in many ways:

     Using social media to share ideas and ask for help from other people

   Brainstorming together with your teammate/client on how to solve a problem or create something new

   Having face-to-face meetings (in person) with your team members so you can talk about things in person

Work samples and testimonials

Testimonials are a great way to see what others have said about the agency, but it's important to think about who those testimonials are coming from. In many cases, you'll want their clients to be in your industry and have been with the agency for some time—so if you're a law firm, check out their clients that were also law firms. If you're hiring an ad agency, look at other ad agencies they've worked with before. This helps ensure that these testimonials aren't just filled with fluff or inaccurate praise for the company; instead, they'll give you an honest idea of what kind of work will be done on your behalf if you choose them as your digital marketing partner!


References are a great way to get an idea of how your agency will handle your project. Your account manager should be able to supply you with a list of references from previous clients, and it’s important that they be current. If you see any discrepancies between what your prospective agency is telling you and what their former clients have said, look into it further. Additionally, take the time to reach out yourself – this will give you an up-close look at exactly how the agency interacts with their clients as well as provide more information about their performance.

Hiring a digital marketing agency is a big step, so make sure it's the right partner.

Hiring a digital marketing agency is a big step, so make sure it's the right partner.

     Look for a partner that is a good fit for your business. Does the agency understand your industry? Do they have experience working with companies like yours? Will they be able to provide you with results that help grow your business and meet your goals?

     Look for a partner that is a good fit for your needs. What specific services do you need from an agency and how will those services improve upon what you are currently doing on your own? Are there any gaps in service areas that could benefit from outside help or expertise, such as content marketing or social media management?

     Look for a partner that is a good fit for your budget. How much are you willing (or able) to spend on digital marketing efforts each month/year/quarter/whatever time frame works best! Don't let budget constraints inhibit this decision; if this process sounds like something worth investing in, then go ahead and talk numbers! You don't want to miss out on an opportunity just because it seems out of reach at first glance...


If you’re looking for a digital marketing agency to partner with for your business, make sure that the agency you choose meets these criteria. The right agency is going to be one that understands your industry, knows how to solve problems, and can collaborate well with other businesses in your space. This will ensure that the work they do for you has long-lasting effects on both traffic and sales numbers.

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