Link Building 101: Why Big Companies Use This Strategy

SEO is an important aspect of digital marketing and helps businesses in various ways to drive more traffic, increase conversion rates and increase sales. By optimizing your website for search engines, your business will rank higher, here we must mention backlinks which have an important role in ranking in search engines.

Link Building Strategy 

Link building is an SEO strategy that helps companies improve the visibility of their website by getting backlinks from other websites.  

Before using this strategy, you should focus on good links that come from authoritative sites, as this is one of the factors that matter more than any other. Links that come from authoritative sites also pass on that authority to your website. 

Besides link authority, there are many other factors that contribute to making your link more important, for example: 

-          The relevance of the site you are linking to

-          The position of the link on the page can increase the importance of your link

-          The anchor text, i.e. the clickable text part of a link, should be relevant and attract the reader's attention to learn more about the topic

-          Make sure you use link co-occurrences, the words that appear around your link

-          The link should be a "dofollow" link 

Before we mention some link-building strategies that will help you rank your website higher, we will explain why you should use this strategy.

Advantages of The Link-Building Strategy 

The most important benefits of link-building include: 

       It helps to improve search engine rankings: Inbound links to a website are used by search engines to determine the authority and relevance of a website. The more quality inbound links your website has, the higher it will rank in search engine results pages. 

       It helps to increase referral traffic: Inbound links can also increase visitor traffic to your website, which can lead to an increase in website visitors and potential customers. 

       It helps to increase the visibility of your brand: If your website has a large number of inbound links, this increases the visibility and credibility of your brand, which can help attract and gain new customers. 

       It helps to create networking opportunities: Through a link-building strategy, you can create networking opportunities with other websites and businesses in your industry. 

       Long-term benefits: Link building can bring long-term benefits to your website, as inbound links will continue to drive traffic and improve search engine rankings as long as the links remain. 

The benefits that come from link building are many and all are very important to the success of your business, so you should include these techniques in your marketing plan. If you think you don't have time or are not able to do all the things at once, it is very important to work with a company that offers SEO link building services. 

But why should you work with these companies? SEO companies are professionals when it comes to services that help your business rank better in search engines. They know what tools to use, what strategy to adopt depending on the type of business and its needs, and what tricks they can use to make your business more visible and attract customers.

Link Building Strategies 

Some of the Link Building strategies include: 

-          Content marketing 

Building links through content marketing is very important and useful for your business. You can use some types of content to attract more customers, for example, images, diagrams, infographics, or different charts. 

-          Email outreach 

Email outreach is the practice of sending emails to people you believe you will build a relationship with in order to build links and achieve your business goal. 

-          Broken link building 

By using various SEO tools and research, you should find pages that have broken links and ask linkers to exchange these links for a working page on your website. 

-          Public relations (PR) 

Public relations (PR) link-building is a strategy that uses PR tactics to acquire inbound links to your website. This can be done by promoting your website or brand through press releases, media outreach, and other PR efforts.  


SEO and its strategies are very beneficial for businesses to succeed in a huge market full of competitors. Businesses should use these strategies to gain visibility, and increase sales and revenue. One of these strategies which are very powerful is the link building strategy which helps companies to increase referral traffic, create networking opportunities, increase visibility, and build a strong base.

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