Simple and Creative Ways to Promote Your Business

Running a business definitely entails good marketing. However, it is important to understand just what exactly ‘good marketing’ means. A good marketing campaign doesn’t necessarily have to be expensive. Luckily, modern day media allows people to form new connections and get in touch with people extremely fast. There are a lot of simple tactics that businesses can use to promote their products or services. The best thing of all is that you have complete freedom to choose how you want to advertise your brand. However, you have to find which strategies will work best for your business and location.  Here is a closer look at some of the most creative simple ways to promote your business ideas.

Optimize how people find your location

Google is a massive online marketplace where everyone is equal. This is because the platform uses a sophisticated algorithm for ranking online content. There is no way to cheat your way to the top. Businesses small or large, all have to follow the same SEO principles in order to rank optimally on the Google’s search engine. You can gain a serious competitive edge on the market if you work on a few simple steps to improve the local SEO. You can add keywords that are relevant for a specific location. This aims to narrow down your services to a specific location, so that you will be able to target only the relevant people. Make sure to publish your blog posts that are going to be location specific. This will help you target the people that are in your neighborhood. In addition, optimization can take place even outside the web. For instance, you can make your store easy-to-identify on the street by using premium A-frame signs, so that people can easily associate your store with what they’ve seen on Google. This is how you make your marketing more cohesive. Lastly make sure that all information is consistent across all of your web domains and platforms so that the algorithm can be certain when ranking your pages. 

Blog your ideas

One of the ways to create a strong community around your brand is to write captivating articles for your blog. Not only is this going to help you convert a lot of new clients but you will be able to drive an enormous amount of organic traffic to your website, which is one of the most important search engine optimization (SEO) principles. The content should be clear and concise. Try to be very purposeful with your articles, so that people can clearly see what it is about. Blogs are an excellent way to tell a story about your brand and also give your potential clients information that they might find extremely useful.

Target the right people using hashtags

Another excellent strategy for generating relevant leads is to use hashtags. Instagram, TikTok, Twitter, Facebook and even LinkedIn, all use hashtags to boost your online reach. Not only will you be targeting more people, but you will be narrowing down your reach only to the most relevant people who are very likely to become your future clients. Use a mix of hashtags for best results. You should include niche-specific hashtags. In addition, add location-based hashtags, if you are running a local business. Lastly, use your own custom hashtags once you gain enough momentum so that people can recognize your posts.

Create a Google Business profile

Local businesses miss out on a lot of potential when they don’t create a Google Business account. This is one the first things that appear in the search engine results page (SERP). The best thing of all is that it is completely free and it will directly place your business on Google Maps. Make sure to disclose only relevant and verified information so that your Business profile can be verified by Google. With that done you will be able to rank much higher and even appear on the right-side Knowledge Panel of the SERP.

Create unique content

People use Google primarily to find answers. You can provide these answers to them if your business specializes in a particular field. This is an excellent opportunity to create massive authority with very little budget. Your audience will be able to learn from you for free, which will make them trust you and value your expertise. Selling a product can feel much more intuitive and seamless once good content is provided first.

Collaborate

You can team up with similar businesses from other industries for a win-win situation. Organize a joint event live or online, to promote your ideas and services. You can incentivize people to attend by organizing a giveaway. This is an excellent way to rapidly access new pools of customers while also providing the same benefit for your business partner.

Start an ambassador program

You can also team up with your loyal employees and promote them to become ambassadors for your brand. This is by far the best way to remove the bragging and self-promoting element out of the equation. Customers are more likely to respond positively to your brand if someone else promotes your business genuinely.

Modern marketing doesn’t require an enormous budget, bur rather creativity. You can develop an amazing campaign if you use some of the tips like: blogging, using hashtags, collaborating and optimizing how people locate you.