Using Social Media Opportunities With Travel Influencers

Exotic destinations, decadent breakfasts, and luxury hotels are every person's dream and the reality of travel influencers. Being a digital nomad wasn't easy before the internet revolution and social media. The only way to get information and plan a trip was to buy a guidebook or get advice from friends.

Today, things are much simpler. On blogs and social media, people can find a place to visit with one click, see tons of pictures, read tons of tips, and research a topic in minutes. However, behind the pretty picture and interestingly written blog are people who dedicate their lives to traveling as a job.

In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020. In 2021, it grew to $13.8 billion, $16.4B in 2022, and is expected to reach $21.1B in 2023.

Today, many people want and have the opportunity to discover beautiful new places and capture them in photos and videos to share with others. According to Passport-photo, 40% of Millennial travelers between the ages of 18 and 33 choose a vacation destination that is particularly Instagrammable. For those looking to enhance their travel photos, consider using travel captions for instagram to make your posts more engaging.

Benefits of travel influencers for your travel business

Here are the unique advantages of influencer marketing based on their experience:

• Trust amplification. Experience an instant boost in credibility as influencers, with their dedicated followers, foster a sense of trust. When they vouch for your tours or activities, it adds an authentic stamp of approval to your brand.
• Expansive outreach. Tap into diverse audiences effortlessly. Collaborating with influencers means accessing a wide spectrum of potential customers. Say goodbye to limiting your reach – let influencers open the door to new horizons for your travel business.
• Authentic engagement. Influencers craft genuine content that resonates with their audience. Through relatable and persuasive storytelling, they breathe life into your offerings. This authentic approach creates a deeper connection with customers, far surpassing the impact of traditional advertising.
• Dynamic content creation. Elevate your brand's visual narrative by enlisting influencers to produce captivating content. Beyond maintaining a consistent visual identity, infuse your profile with fresh ideas. Collaborating with event photographers and influencers injects creativity, ensuring your page remains a vibrant showcase of enticing possibilities.

 So, how to find travel influencers for your social media campaign?

How to choose the perfect travel influencers for your brand?

To harness the full potential of influencer marketing, precision in selecting the right influencers is paramount. Here's what to pay attention to when choosing the perfect travel influencers.

Target audience synergy

Start by aligning your compass with your target audience. Before settling on travel influencers, meticulously define your audience. Opt for influencers whose content seamlessly syncs with your brand values and resonates with your target demographics. For instance, if your niche is scenic bike tours, consider aligning with adventure influencers for a more impactful connection rather than venturing into fashion or food influencers.

Relevance and expertise

Seek influencers who have etched their names as connoisseurs in the travel domain. Scrutinize their expertise and familiarity with destinations or travel themes that seamlessly intertwine with your brand. A travel influencer armed with profound knowledge and experiences can offer valuable insights and recommendations, creating a more authentic connection with your audience.

Engagement and reach

Dive into the influencer's social media metrics to gauge their impact. Evaluate their engagement rates and the reach of their platforms. The magic lies in influencers who command an active and involved audience. A high engagement rate signifies genuine interest, increasing the likelihood that your brand message will be warmly embraced.

A solid web hosting solution ensures your website can handle increased traffic generated by influencer campaigns, providing visitors with a seamless browsing experience and reducing the risk of losing potential customers due to slow loading times.

5 travel influencers you can use to boost your travel business

Here, we have collected 5 travel influencers to improve your tourism business marketing results.

Murad Osmann

Murad Osmann is a photographer whose Instagram campaign "Follow Me" (#followmeto) became iconic. The 30-year-old couple woke up famous by accident after Murad posted a viral photo on Instagram showing Natalia leading him by the hand through the streets of Barcelona. Thousands of people followed the trend overnight, and the famous photo appeared everywhere, from Times Square to Art Basel. According to Forbes, Murad Osmann is one of the most influential people in tourism.

Chris Burkard

Chris Burkard is a professional photographer, author, speaker, and one of the most influential travel bloggers. He is known for his stunning photographs taken from the air. His incredible images document powerful landscapes and wildlife, providing a window into the farthest reaches of the Earth to his four million followers on Instagram.

Jennifer Tuffen

Photo artist and content designer Jennifer Tuffen is known for her colorful and dreamy photos from the most coveted travel destinations. Her Instagram account is like a book of dreamy stories about beautiful hotels, food, and nature.

The Bucket List Family

In 2015, this family decided to sell everything and go on an extraordinary adventure, defying stereotypes about normal family life. They became the most popular family on Instagram, constantly traveling and visiting 83 countries with their three young children.

Nomadic Matt

After a trip to Thailand in 2005, Matt Kepnes quit his job and explored the world, sharing tips on his blog on how to travel on a tight budget. 18 years later, his blog has a million monthly visitors, making him among the most popular travel bloggers. Remarkably, Matt became famous long before the era of social media, Instagram, and content. He also used his know-how and travel experience in writing two bestselling books, How to Travel the World on $50 a Day and Ten Years a Nomad: A Traveler's Journey Home.

Conclusion

Companies are massively moving away from traditional promotion channels in favor of influencers. The whole point is that working with opinion leaders helps brands increase customer loyalty, reach new audiences, and pump up their content. Influencers are now indispensable people for marketing and advertising.